ABOUT SENTINEL INSURANCE · NZ SPECIALISTS
Business Insurance Built on Experience and Trust
From complex construction projects to hard-to-place professional cover, we find solutions others can’t. As an owner-operated specialist broker with over 26 years’ experience, you deal directly with us.
- No obligation
- Fast response
- Practical solutions
Ready to chat?
Tell us about your situation. We will review your details and be in touch, typically within one business day. Get expert insurance advice now.
Tell us about your situation. We will review your details and be in touch, typically within one business day. Get expert insurance advice now.
Hi, I'm Ash.
I founded Sentinel Insurance because I believe businesses with complex risks deserve better than being passed around a call centre.
With over 26 years of underwriting, broking and management experience across New Zealand and overseas, I’ve built deep relationships with insurers both locally and internationally and a reputation for finding cover when others say no.
That experience means I can give you clear, straight-talking advice about what’s available for your business, what’s actually covered, and what isn’t, so you can make smart decisions with confidence.
I thrive on the complex risks others shy away from. If you’ve been told it can’t be done, that’s usually where the conversation with Sentinel Insurance begins.
When you call, you’re talking to me, the person who will actually sort it.
Let’s talk:
021 333 712
Have a quick chat about your situation, no obligation.
Email me:
ash@sib.co.nz
Typically you’ll hear from me the same business day.
Why Choose Us
Your Business Protected
Personal advice
We take the time to understand how your business operates and what risks actually matter. Then we'll recommend cover that’s practical, not overcomplicated.
Industry know-how
We work with businesses across a wide range of industries and understand the common risks they face. That means better recommendations and access to quality cover at competitive rates.
Support when it counts
From getting set up properly to handling changes or claims, we're here to help you stay protected. You’ll have clear guidance at every step.
Solutions for hard to get insurance
If your business is high-risk or difficult to insure, we can help find the right cover through specialist markets.
Simple, expert-led insurance advice
We make complex insurance straightforward, from first conversation to cover in place.
Understand your risk
We take the time to understand your business, risks and current cover. No assumptions. No generic advice.
Structure the right cover
We design insurance that actually responds at claim time. Built properly from the start.
Place & support
We secure the right cover and support you ongoing. Especially when things get complex, or it's hard to get insurance in NZ.
The Problem We Solve
Most brokers are built for volume. Simple policies, fast turnaround, next client. But what happens when your situation doesn’t fit the mould?
Construction projects. Professional liability. High-value risks. Clients who’ve been declined elsewhere. These aren’t problems we avoid, they’re the reason Sentinel Insurance exists.
We work with a wide range of insurers to find the right fit for your business. Our job is to work for you.
Get expert advice
Tell us about your business and what you need covered. Good advice often means better cover, and sometimes better value too.
Client Testimonials
Success stories
What New Zealand business owners say about working with us.
Business Owner
“I contacted Ash to make sure our current business insurance was protecting our business and couldn’t be happier. Rather than simply email me a quote, we had a call where Ash explained why our current policy wasn’t aligned with our services and did quite a bit of research on what we needed to protect my business in terms of online data and cyber security. Being a virtual business it was a shock to hear we’d been paying for physical risk protection all these years and I’m so thankful we now have Sentinel looking after us.
Fantastic advice, no pressure, 3 quotes and friendly, professional and approachable support.”
Managing Director
“We were introduced to Ash Greer at Sentinel Insurance when we were specifically looking for a broker with strong expertise in construction and liability, and from the outset, it was clear we were in capable hands.
After meeting with Ash, we appointed him as our broker, and he immediately undertook a comprehensive review of both our business operations and our existing insurance programme. Ash took the time to truly understand how our business operates and where our risks lie, and then rebuilt our insurance structure accordingly.
The results have been outstanding. In the first year, Ash made significant improvements, ensuring all of our assets were appropriately covered. In the second year, he went even further, re-marketing our programme again to deliver further improvements.
Ash’s attention to detail, deep understanding of both our business and the insurance market, and proactive approach have delivered exceptional outcomes for us. We now have complete confidence that our insurance programme genuinely supports and protects our business.”